brandon:product · ★ side a — writing · ★ side b — about · san francisco · 2026 ·
brandon:product side a
writing
side b
about
san francisco · 2026
★ side b · about the author
Side B — liner notes

hi, i'm brandon.

I started this blog because most writing about AI products either gets too technical too fast, or stays at the surface — "the model is bad" / "the model is good." The more interesting questions are about the products themselves: what problem does it actually solve, who is it really for, why this shape and not another.

I write roughly weekly. Some essays are reviews of a single product or feature. Some are roundups of the patterns I keep seeing across the space. Occasionally I publish a longer piece that tries to make sense of a whole category. I try to be specific, generous, and willing to be wrong on the record.

By day, I'm a PM working on AI products at a startup called Virtualitics. By weekend, I'm reading listening to Lenny's Podcast, walking around Golden Gate Park, and wondering why every chat box looks the same.

Writes about
AI products · roadmaps & bets · the seams where models meet users · what teams ship and why
Currently
Senior PM at Virtualitics · San Francisco, CA · 2026
Likes
long-form criticism vinyl undo buttons small models good docs
Email
bsap.design@gmail.com